Thursday, May 22, 2014

Just for a moment put yourself in your employee's shoes



Did you like it when you were told “wrong” in your face?

Do not directly state that an employee is wrong. When saying an employee is wrong flank with relevant proof for your statement. If an employee insists that his or her research has turned out to be something completely opposite to the idea given by you then it would be wise to look up his or her research materials and references. This would help to discover why that misunderstanding occurred in the first place.

Bullying an employee will never earn you respect!

At any circumstance do not yell at the employee or threaten an employee in any way. This is simply not professional and creates fear in employees’ mind. I have personally met people who have yelled at their employees and threatened them with their evaluation report. Would you be that Boss who threatens his or her subordinates? Your employees will hate you for the rest of your life if you follow in this footstep.

Wednesday, December 11, 2013

Marketing Plan Template: Exactly What To Include - Forbes

Marketing Plan Template: Exactly What To Include - Forbes

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan.
Section 1: Executive Summary
Complete your Executive Summary last, and, as the name implies, this section merely summarizes each of the other sections of your marketing plan.
Your Executive Summary will be helpful in giving yourself and other constituents (e.g., employees, advisors, etc.) an overview of your plan.
Section 2: Target Customers
This section describes the customers you are targeting. It defines their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and/or services you offer.
Being able to more clearly identify your target customers will help you both pinpoint your advertising (and get a higher return on investment) and better “speak the language” of prospective customers.
Section 3: Unique Selling Proposition (USP)
Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors.
The hallmark of several great companies is their USP. For example, FedEx’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.
Section 4: Pricing & Positioning Strategy
Your pricing and positioning strategy must be aligned. For example, if you want your company to be known as the premier brand in your industry, having too low a price might dissuade customers from purchasing.
In this section of your marketing plan, detail the positioning you desire and how your pricing will support it.
Section 5: Distribution Plan
Your distribution plan details how customers will buy from you. For example, will customers purchase directly from you on your website? Will they buy from distributors or other retailers? And so on.
Think through different ways in which you might be able to reach customers and document them in this section of your marketing plan.
Click “next page” below for sections 6 to 10 of your marketing plan

LINK: http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/ 

Tuesday, November 26, 2013

Traditional Publicity VS Content Marketing

marketing

Methods of Measuring Job Satisfaction


Methods of Measuring Job Satisfaction

There are two Methods of measuring job satisfaction.

Single Global Rating:

Single global rating is nothing more than a response to one question.
Example: all things considered, how satisfied are you with your job? Here respondents circle a number between 1 and 5 that corresponds to answer from “highly satisfied” to “highly dissatisfied.”

Summation:

It is more sophisticated, it identifies key elements in a job and asks the employee’s feelings about each. Typically elements here are the nature of the work; supervision, preset pay, promotion opportunities and relation with coworkers. Respondents rate them on a standardized scale, and researchers add the ratings to create an overall job satisfaction score. This method is achieves a more accurate evaluation of job satisfaction.

In some cases there is a third method:

Personal Interview:

When the situation gets too complicated to handle by above mentioned methods then employees are interviewed personally to find out the core reason of the job dissatisfaction.






Sample Questionnaire

Q1. From how many years have you been working with XYZ Company?
a. 0-3 Years
b. 3-5 Years
c. 5 to 7 Years
d. More than 7 Years


Q2. How is the working Environment?
a. Participative
b. Autonomy
c. Whimsical
d. Red Tapism
Q3. Your work is according to your qualification and skills.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q4. Employees are satisfied with the top Management.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q5. Working hours at XYZ Company is satisfactory.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q6. “Employees in the organization have necessary authority to perform their duties effectively”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q7. “Organization organizes counseling programs for the employees regularly”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q8. “Employees in XYZ Company share experience to help each other”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q9. “Employees get Appreciation and rewards if the desired work / targets are accomplished”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q10. “Company has good career prospect for its employees”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q11. “Physical working condition in the Company is satisfactory”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q12. “Top management involves employees in the management decisions”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q13. “Welfare facilities provided to the employees by the organization are satisfactory”.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q14. Which of the following factors which motivates you most ?
a. Salary Increase
b. Promotion
c. Leave
d. Motivational talks
e. Recognition
Q15. Your company recognize and acknowledge your work.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q16. Company provides satisfactory Salary according to the Work.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q17. Rate your Overall Satisfaction with your Job ?
a. Highly Satisfied
b. Satisfied
c. Average
d. Dissatisfied
e. Highly Dissatisfied